Source: "The Swedish Toolkit"
In many countries around the world
You will invest time and effort
to make the woman you like feel special on your first date
You want to show that you really care about her
You want to create a setting which is elegant
Full of small details
You want make the moment truly exceptional
You want to show her
That she is the only one for you
That the world has stopped around her
That she is truly unique
If you do this in Sweden
You risk never see that Swedish girl again!
What you need to do here
Is to make sure that she can «EXIT» at any moment!
She should not feel trapped
She should not feel like she owes you anything
She should feel equal to you
Be a gentleman just like Swedish women like it
Do not pay for her
Do not prepare anything to special
Do not put in more effort than she does
Simply make her feel like you both are equal
And that she is free to leave at any moment!
"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden
By Julien S. Bourrelle
Book a lecture on www.juliensbourrelle.com
Watch him on TED