A Swedish first date

Source: "The Swedish Toolkit"

In many countries around the world

You will invest time and effort

to make the woman you like feel special on your first date

You want to show that you really care about her

You want to create a setting which is elegant

Full of small details

You want make the moment truly exceptional

You want to show her

That she is the only one for you

That the world has stopped around her

That she is truly unique


If you do this in Sweden

You risk never see that Swedish girl again!

What you need to do here

Is to make sure that she can «EXIT» at any moment!



She should not feel trapped

She should not feel like she owes you anything

She should feel equal to you

Be a gentleman just like Swedish women like it

Do not pay for her

Do not prepare anything to special

Do not put in more effort than she does

Simply make her feel like you both are equal

And that she is free to leave at any moment!


"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden

By Julien S. Bourrelle

Book a lecture on www.juliensbourrelle.com 

Watch him on TED