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Swedes like to dress nicely but informally at work
The basic rule is:
clean and neat
This will appear casual to most foreigners
Running shoes, t-shirt, sweater, jeans
But really it is an art
The jeans and running shoes that the Swedes are wearing
May cost more than leather shoes and a formal outfit
It is important for Swedes to look informal and be comfortable
No one should feel that they are more important than others
Especially not by the way they dress
At work Swedes often change shoes to “tofflor” or “crocs”
Comfortable indoor footwear
Instead of wearing nicely-polished leather shoes
The use of galoshes is not common
Just use rain boots
It is much more practical and no one will mind
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"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden
By Julien S. Bourrelle
Watch him on TED
