Flirting in Sweden

Source: "The Swedish Toolkit"

While French are experts in the art of seduction

And so are Italians

Swedish men are a little more practical

They want to express the same thing

But do it in a more subtle manner

“Not only did I notice you had eyes, but I noticed they were blue”

They are telling a woman that they noticed her

Which is a big thing in Sweden

Swedish women are not used to receiving direct compliments

Keep that in mind

They could appreciate it

Or not

Do not overdo it

You may easily scare a Swede

Same at work

Feedback is more subtle in Sweden

You may not be praised as much when you perform

Nor be told clearly that your work was not adequate

Learn more about feedback and flirting in Sweden in our books


"Be sincere in your praise and subtle in your compliments" - Julien S. Bourrelle

Enjoy Sweden


"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden

By Julien S. Bourrelle

Book a lecture on 

Watch him on TED