Swedish women are easy

Source: "The Swedish Toolkit"

In many countries around the world

You will invest time and efforts

to make the woman you like feel special

You want her to feel like you really care about her

You will try to create a setting which is elegant

Full of small details

You will try to make it truly exceptional



You want to show her

That she is the only one for you

That the world has stopped around her

That she is truly unique


If you do this in Sweden

You may never see the girl again

In Sweden, it does not work like this

What you need to do

Is to make sure that she can «EXIT» at any moment


She should not feel trapped

She should not feel like she owes you anything

She should feel equal to you

Be a Gentleman just like Swedish women like it

Do not pay

Do not prepare anything special

Do not put in more effort than she does

Simply make her feel like you both are equal

And that she is free to leave at any moment


"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden

By Julien S. Bourrelle

Book a lecture on www.juliensbourrelle.com 

Watch him on TED