In many countries around the world
You will invest time and efforts
to make the woman you like feel special
You want her to feel like you really care about her
You will try to create a setting which is elegant
Full of small details
You will try to make it truly exceptional
You want to show her
That she is the only one for you
That the world has stopped around her
That she is truly unique
If you do this in Sweden
You may never see the girl again
In Sweden, it does not work like this
What you need to do
Is to make sure that she can «EXIT» at any moment
She should not feel trapped
She should not feel like she owes you anything
She should feel equal to you
Be a Gentleman just like Swedish women like it
Do not pay
Do not prepare anything special
Do not put in more effort than she does
Simply make her feel like you both are equal
And that she is free to leave at any moment
--
"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden
By Julien S. Bourrelle
Watch him on TED
