Source: "The Swedish Toolkit"
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When you meet a Swede
Remember to be subtle in your physical contact
Kissing is a no-go
When Swedes feel they know a person well
Touching and hugging can happen
It is most common outside work
And women tend to do it more than men
Swedes can be easily scared
They need their personal space
"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden
By Julien S. Bourrelle
Book a lecture on www.juliensbourrelle.com
Watch him on TED