Source: "The Swedish Toolkit"

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When you meet a Swede

Remember to be subtle in your physical contact

Kissing is a no-go

When Swedes feel they know a person well

Touching and hugging can happen

It is most common outside work

And women tend to do it more than men

Swedes can be easily scared

They need their personal space

"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden

By Julien S. Bourrelle

Book a lecture on www.juliensbourrelle.com 

Watch him on TED