Swedes are like coconuts

Source: "The Swedish Toolkit"


A coconut

It is hard on the outside

And soft inside

Just like Swedes

 Swedes may feel hard from the outside for many reasons

They may not stand close to you when you speak with them

They may not easily smile

They may invite you to join activities

Give it a little bit of time

Swedes are very nice inside

But you need to get to know them carefully

Leave space

Be independent

Control your emotions

Involve yourself


In order to appreciate the soft side of Swedish people

You need to understand how they communicate

And what makes them comfortable

This is what I explain in my books

You can buy them online here

Use the discount code "swedes" today to get 20% discount

Valid until Monday 9th October


"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden

By Julien S. Bourrelle

Book a lecture on www.juliensbourrelle.com 

Watch him on TED