A coconut
It is hard on the outside
And soft inside
Just like Swedes
Swedes may feel hard from the outside for many reasons
They may not stand close to you when you speak with them
They may not easily smile
They may invite you to join activities
Give it a little bit of time
Swedes are very nice inside
But you need to get to know them carefully
Leave space
Be independent
Control your emotions
Involve yourself
In order to appreciate the soft side of Swedish people
You need to understand how they communicate
And what makes them comfortable
This is what I explain in my books
You can buy them online here
Use the discount code "swedes" today to get 20% discount
Valid until Monday 9th October
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"The Swedes" and "Working with Swedes" present many of the unknown social rules in Sweden
By Julien S. Bourrelle
Watch him on TED
