Swedish women are pragmatic
They want to wear shoes that allow them
to easily jump over a stream
Cross a snowfield
Or climb a mountain
While a woman in a dress wearing running shoes
is common sight in Sweden
It may be slightly unexpected in other places around the world
In many countries
Women are judged by the elegance of their shoes
In societies where social classes are more present then in Sweden
(This is more or less the rest of the world)
Locals may have difficulties to know how to relate to running shoes
And not give you the credibility you deserve
--
Read more about our amazing Swedish friends in our Swedish Toolkit
(Every Swedes should read these books to understand how they are being perceived by foreigners)
By Julien S. Bourrelle
Book a lecture on www.juliensbourrelle.com
Watch him on TED