Swedes are Nuts!

Source: "The Social Guidebook to Sweden"

Think of a coconut

It is hard on the outside

And soft inside

Just like Swedes

 Swedes may feel hard from the outside

But they are very nice inside

Give it a little bit of time


Leave space

Be independent

Invest carefully

Control your emotions

Involve yourself


It takes great effort to crack the shells of Coconuts

You need special tools to reach their soft side

Just like Swedes


I have been working hard to provide such tools

So that more appreciate the soft side of Swedish people

Here is my new book

 "The Social Guidebook to Sweden"

Use the discount code " JUL " and get an extra 15% off this weekend


By Julien S. Bourrelle

Watch him on TED

Book a lecture  julien@socialguide.se