Swedish Women with Running Shoes

Source: "The Social Guidebook to Sweden"


Swedish women are pragmatic

They want to wear shoes that allow them

to easily jump over a stream 

Cross a snowfield

Or climb a mountain

While a woman in a dress wearing running shoes

is common sight in Sweden

It may be slightly unexpected in other places around the world


In many countries

Women are judged by the elegance of their shoes 

In societies where social classes are more present then in Sweden

(This is more or less the rest of the world)

Locals may have difficulties to know how to relate to running shoes

And not give you the credibility you deserve


Source: "The Social Guidebook to Sweden"

By Julien S. Bourrelle

Watch him on TED

Book a lecture  julien@thesocialguidebook.se