Welcome to Sweden

Source: "The Social Guidebook to Sweden"

Welcome to a beautiful country

With beautiful people 

A place where cities are small, clean, well-organised and unpolluted.

People come from all around the world to admire Sweden's pristine nature.

Swedes themselves are quite beautiful, and that keeps many of us here!

The welfare system is one of the world’s most generous and provides the very best family support.

Everyone is considered equal and little social classes exist.

There is a strong feeling of community where everyone is expected and willing to contribute to society.

People respect each other, it is a peaceful place with little aggressiveness and low criminality


Source: "The Social Guidebook to Sweden"

Two things make it challenging

The climate and connecting with Swedes.

Swedes are peaceful, helpful and trustful.

They are often shy, reserved, well behaved, well organised, calm, efficient, pragmatic and serious.

When Swedes are sober, rigid norms frame their social interactions.

If you do not obey these unwritten social norms, you may easily end up not succeeding socially.

This changes with alcohol and the contrast can be shocking.

This Social Guidebook will help you understand how different Swedes are.


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By Julien S. Bourrelle

Watch him on TED

Book a lecture  julien@socialguide.se