Our vision is to make Sweden more competitive. We believe that internationalization is not merely about creating diverse teams, it is about benefiting from this diversity.

Our books and lectures increase competitiveness of Swedish businesses by improving communication within multi-cultural environments. We connect great people.

We guide foreigners on how to socialize, communicate and connect with Swedes. Swedes learn about how their social behaviours may be perceived and how communication norms differs when working globally.

We use humor and simple illustrations to bridge cultures.

The Mondå Group was founded in 2013 by Julien S. Bourrelle


"It is not about what you see, it is about what you perceive."

Julien is educated as a rocket scientist. He lived in five countries and speaks four languages. He was the first foreign board member of the Norwegian University of Science and Technology (NTNU) since the foundation of NTH in 1910. He also sat on the Norwegian National Research Committee (UHR). MONDÅ grew from his experience living and integrating within numerous cultures. His work on inter-cultural communication attracted noticeable attention on the national scene in Norway. In 2015, Julien received the TOP 10 award from HRH Crown Prince Haakon of Norway given to an international role model in the Norwegian working and social life.

Julien is considered one of the best lecturer on how Scandinavian cultures are perceived abroad.

More information: info@thesocialguidebook.se

Watch him on TED