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"Great insights into the Swedish culture. Julien uses humor cleverly and makes us think - you see your own behaviors from the outside"

- Pierre Jansson, CEO Frogner House

“We should help foreigners to better understand our norms and values. This book is brilliant! It provides an entertaining approach which connects cultures and prevents conflicts.”

- Per Strid, Leksands Kommun


The Swedes is a book explaining the local social expectations and unwritten social rules of the Swedish society with entertaining illustrations. It provides insights into the everyday life of Swedish people and their social codes.


By Julien S. Bourrelle